Online visibility is the key to boosting sales – and thankfully, it’s not that hard to do! If you have an online business, there are four key ways to increase your visibility. Check out these easy steps on how to boost sales through online visibility below!
1) Improve Your Website Design
If your ecommerce site is currently struggling to reach even a fraction of its potential, it’s possible that you need an update in order to improve your online visibility. Before you consider adding new products or making major changes, think about how a redesign can affect sales and customer loyalty. By streamlining your content, focusing on user experience, and establishing clear calls-to-action that don’t require customers to leave your site, you will be able to not only increase traffic but also boost conversion rates. Customers are more likely to buy from sites that they trust and enjoy spending time on – if these two elements aren’t true for your ecommerce store, improving online visibility might be exactly what you need!
2) Create an Email List
If you want to boost sales, one of your biggest assets is an email list. Not only does an email list provide you with a great way to keep in touch with customers, but it also allows you to send special offers and new products directly to your customers’ inboxes. If you don’t already have an email list, it’s time to create one! Offer something (e.g., a coupon) in exchange for emails (not just any emails) and create a landing page that makes it as easy as possible for people to sign up by using pop-ups or forms. It will be worth your while!
3) Search Engine Optimization (SEO)
The term SEO has been tossed around for years in digital marketing circles, but it is still a valuable tool. If your products aren’t easily found on search engines, you’re limiting your reach. A well-executed SEO strategy will increase search traffic and help bring new customers into your business. The following are a few common SEO strategies that can boost sales • Creating relevant, keyword rich meta tags
• Writing unique content based off high-traffic keywords
• Obtaining positive reviews from happy customers or industry experts on sites like Yelp or Google+ Local
• Making it easy for people to share their favorite product reviews via social media or email • Optimizing your site with keywords based off your target audience
• Using a website search box, making it easier for customers to find products they’re looking for
• Paying attention to page load speed
• Hiring an SEO and digital marketing expert
4) Creating an excellent social media page
Creating social media pages can also boost sales, having interesting contents can attract a high amount of traffic to you social media page which can often leads to having a conversion on sales. users will often be interested in social media pages that looks attractive, incentives can be used to promote traffic too, incentives like discount on products or referral bonus.
see here
